Archival Brewing Overview
Archival Brewing is a Michigan-based craft brewery known for reviving historic brewing techniques and pairing them with modern hospitality. From their taproom and beer garden to their private event spaces, Archival delivers an experience rooted in tradition and community. As a long-term Pixelrix client, we’ve partnered with Archival for over four years, designing and maintaining their website, optimizing their SEO, and creating custom pages and campaigns that help drive foot traffic, event bookings, and online engagement year-round.
Pixelrix Services
Rank Improvement Over Time
Keyword | 2023 Position | 2025 Position |
|---|---|---|
Breweries with outdoor seating | #54 | #1 |
Family-friendly breweries | Not ranked | #1 |
Breweries with a beer garden | #83 | #2 |
Breweries with the best food | Not ranked | #2 |
Brewery event venue grand rapids | Not ranked | #3 |
The Challenge
As Archival Brewing grew from a local taproom into a full-service destination for food, beer, and private events, their website couldn’t keep pace. It lacked clear navigation, mobile optimization, and search visibility for high-value keywords like “brewery near Grand Rapids” or “book a brewery event.”
Their online traffic was steady but not growing, and they had no effective way to showcase events or convert visitors into bookings. Archival needed a modern brewery website design, refreshed SEO structure, and new ways to highlight their unique story and event offerings, while maintaining their authentic, historical brand voice.
Our Solution
We delivered a fully responsive brewery website design that mirrors Archival’s historic-meets-modern brand identity. To support growth, we developed a new “Host Your Event” page, optimized around keywords like brewery event venue, private events near Grand Rapids, and brewery wedding venue. This dedicated funnel helped Archival capture dozens of event inquiries within the first few months of launch.
We also improved on-page SEO, structured data, and analytics tracking for ongoing visibility. Today, Archival continues to rank for top local keywords and drives consistent website traffic and engagement through both organic search and seasonal promotions.
The Result
Archival’s refreshed digital presence delivered measurable returns both in visibility and customer engagement.
Year-over-year organic traffic increased by 64%, and time-on-site grew by 48% as users explored more pages and menus.
The Takeaway
Archival Brewing’s long-term growth is proof that consistency pays off. Through years of collaboration, design refinement, and ongoing SEO work, Pixelrix helped turn their website into a central hub for community engagement — driving more event bookings, taproom traffic, and organic visibility.
When your digital presence matches your brand experience, growth becomes effortless and repeatable.