Doggie LatchKey Overview
Doggie LatchKey is a professional pet-sitting and dog-walking company serving clients across Michigan and Florida. With a strong focus on trust, reliability, and personalized care, they’ve built a loyal customer base over the past decade. Doggie LatchKey partnered with Pixelrix to modernize their web presence, consolidate multiple regional sites, and rebuild from the ground up after years of technical debt and platform issues.
Pixelrix Services
New Client Signups
The Challenge
Doggie LatchKey came to Pixelrix with multiple aging websites. Each was hosted separately, inconsistent in design, and had performance and security issues. Their Grand Rapids site had been hit with malware, and their Florida and Detroit locations weren’t ranking for local searches like “pet sitting near me,” “dog walking services,” or “reliable pet sitters in Detroit.”
The fragmented setup made it hard for Google to understand their brand’s service areas, and potential customers were bouncing before converting. They needed a full website migration, unified design system, and local SEO rebuild to strengthen their presence across all regions, restore trust signals, and generate new leads from search.
Our Solution
Rather than overhauling Doggie LatchKey’s existing regional websites, the focus was placed on strengthening their local SEO and improving conversion clarity. Google Business Profiles and NAP data were standardized across all directories to create consistency for both search engines and potential customers.
At the same time, the homepage experience was redesigned with a conversion-first mindset, which made it easier for new clients to understand available services, select their location, and complete the new client signup process.
By improving local SEO accuracy, homepage UX clarity, and form accessibility, Doggie LatchKey gained a stronger foundation for improved SERP visibility and higher-quality leads without the need for a full site rebuild.
The Result
After migrating and rebuilding their website network, Doggie LatchKey saw immediate improvements in both performance and visibility.
The Takeaway
Doggie LatchKey’s rebuild highlights how a clean, unified, and SEO-driven web presence can restore visibility and trust. We helped them regain control of their brand online, strengthen local rankings, and reconnect with pet owners across three states.
No matter how broken a website may seem, with the right strategy and care, it can become a lead-generating asset again.