Record-Breaking Sales After Site and Brand Launch
BACK-TO-BACK SALES HIGHS IN 90 DAYS
IronHead Overview
IronHead Roofing is a veteran-owned roofing contractor based in Oregon, serving residential and commercial clients across multiple cities including Albany, Corvallis, and Eugene. Their team prides itself on integrity, craftsmanship, and a no-nonsense approach to roofing. Those are values that have fueled their growth as an Owens Corning Platinum Preferred Contractor. IronHead partnered with Pixelrix to elevate their online presence, align their brand with their reputation for quality, and build a lead-driven website that could scale alongside their expanding service areas.
Annual Revenue (In Millions)
IronHead Roofing partnered with Pixelrix in March 2025. Since that time, the company has seen a 50% increase in revenue, growing from $14M to $21M, with projections targeting $40M in 2026.
The Challenge
Before partnering with Pixelrix, IronHead Roofing had outgrown their original website and marketing strategy. Their old site wasn’t built for SEO or conversions. Slow load times, unclear calls-to-action, and outdated design made it difficult for customers to request quotes or trust the brand’s professional image.
Despite being one of Oregon’s fastest-growing roofing contractors, IronHead’s online presence didn’t reflect their craftsmanship or credibility. They ranked inconsistently across service-area keywords like “roof replacement in Albany,” “roofers near Corvallis,” and “commercial roofing Eugene.”
Our Solution
We created a complete brand refresh guide, along with a roofing website redesign and SEO strategy built to convert visitors into leads. We restructured the site around high-intent service pages (roof replacement, roof repair, metal roofing, commercial roofing) and optimized for local SEO across IronHead’s core cities: Albany, Corvallis, and Eugene.
The Result
From July through September, the company set new monthly sales records three months in a row. This was the strongest growth streak in their history.
Core keywords like “roof replacement Albany,” “roofers in Corvallis,” and “roof repair Eugene” jumped into the top 5 search positions, driving steady inbound leads.
On-site behavior improved too, bounce rate dropped by 32%, and quote form conversions increased by 58% month over month.
The Takeaway
IronHead’s success shows what happens when great craftsmanship meets smart digital strategy.
By combining a high-converting website, local SEO optimization, and ongoing CRO testing, Pixelrix helped IronHead turn organic traffic into record-breaking sales month after month.
For growing contractors and service-based businesses, this case proves that the right design and SEO foundation can directly impact the bottom line.