Designing a Heartwarming Brand Identity with an Engaging and Functional Website

Planties for Puppies is an online plant shop with a mission to support dog rescues in Michigan. We partnered with them to create a unique brand identity, a user-friendly website, and a seamless e-commerce platform. Our goal was to help them establish a strong online presence that resonates with plant lovers and dog enthusiasts alike.

The logo combines elements of plants and pets, creating a heartwarming and memorable visual. The color palette and typography were carefully selected to evoke feelings of warmth, nature, and care, ensuring the brand stands out and connects with its audience.

The colors used on the site are vibrant and nature-inspired, evoking a sense of warmth.

A Fun and Impactful Presence for Planties for Puppies

Planties for Puppies isn’t just about selling plants; it’s about making a difference. We ensured the website communicates this mission effectively, with clear information about how purchases support dog rescues. This purpose-driven approach helps build a loyal customer base that shares the same values. 

A unique feature of Planties for Puppies is its commitment to donating a portion of sales to dog rescues. We highlighted this aspect throughout the site, from the homepage to the product pages, ensuring customers understand the impact of their purchases. This clear messaging helps foster a sense of community and purpose among buyers.

Creating an Online Plant Shop with a Purpose

Abby and Tyler not only revitalized my branding, but also crafted a stunning website that captures the essence of my company

Karla Michelle Photography